Redefining the relationship between a women and her wardrobe with Purva Gupta

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Purva Gupta is the founder of Lily, which, “helps women discover & buy clothes according to their emotions and perceptions about their own body.” She is a graduate and mentor at The Founder Institute and the Recipient of the Harley Lippman Entrepreneurial Fellowship. She graduated with an MBA and worked in a startup in India before immigrating with her husband to the U.S. to work with Unicef.

Listen as Purva shares her insights and her passion for the startup process with us:

• How Purva was able to gain funding and a sponsor for her visa through Unshackled.
• Working hard and cramming three months work into one month.
• How being a part of Founder Institute benefitted Purva, creating networks for her.
• Why Purva came to the U.S.? Unicef and their venture capital investment project.
• Encountering the pain-point of finding clothing that makes you feel good.
• How working with a startup in India had given Purva a taste for it, with a difference.
• Brainstorming with her husband, for a startup to solve a problem she could relate to.
• What Purva did to research the retail tech space for her startup
• What she learned from her first project: She’d created a feature,not a product.
• What to do next: Be attached to the problem, but not the solution.
• Applying to The Founder Institute and what followed.
• How to pick yourself up and grow stronger.
• Why Purva was able to get to the crux of what women want from their clothes.
• Using science to create an algorithm which helps women shop with less frustration.
• How Purva validated Lily in Macy’s.
• The next step and the entire user experience using Chat.
• How to acquire more funding for the next step?
• What’s next for Lily, and what’s next for Purva Gupta?
• Purva’s parting advice

Links:

Purva Gupta on LinkedIn

Lily

Unshackled

Breaking the Borders guest: Nitin Pachisia

The Founder Institute