How to Transition from Brick and Mortar to Online Business with Dr. Pei Kang

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Dr. Pei moved from China to the US when she was in her 20’s, to pursue a PhD. In search of lifestyle leverage, she trained to become an endodontist. After 8 successful years of running a dentistry practice, she  decided to “relaunch” her career in podcasting, taking the role of market strategist and co-host.

You can learn more about Dr. Pei on Relaunch show about page. You can also connect with her on Twitter @DrPeiKang

Dr. Pei was kind enough to join me on this episode to impart some of her wisdom and talk about:

• How to market differently when transitioning from physical practice to online business
• How to overcome perceived deficiencies and play to one’s strengths
• Taking the leap from academics to entrepreneurship
• Importance of seeking out life coaches who will work with you on your vision
• How leaving your comfort zone can help you grow – both as a person and a business owner
• Leveraging automation tools in social media to improve time management and marketing

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