How to take your side gig to 1000+ paying users in a year with Tim Hill

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Tim Hill is from Australia and comes from over 8 years in advertising and digital agencies including Hoodlum, Reading Room and BMF. He is passionate about data-led marketing and leads product direction and operations at Social Status. He always knew there was a better way to quantify the results you are getting from social media. That led him to start a side hustle to solve the problem and he ended up growing it to become his full time business. From bootstrapping his side hustle to taking his start up to an accelerator and getting angel investments – Tim is here today to share his story with us.

Tim also shares the following in this episode:

• How he decided to set better data driven KPI’s for social media
• Why his background as a digital media strategist  helped him create social status
• Why it’s important to quantify what’s happening on your social media channels
• How long it took Tim to act on the issue he wanted to tackle
• Why he didn’t leave his full time job to get started
• How he found others with the same problem he was trying to solve
• Ways his network allowed him to conduct great market research
• How he stumbled with paid testing for his product
• Why traditional wisdom about his pricing model proved flawed
• How he knew he was ready to go full time in his start up
• How $1000/month in revenue was enough to make a change
• How long he bootstrapped the company
• When he closed an angel funding round
• What his secondary goals for Social Status were
• His description of his product and what it can do for you
• How you can use his product to understand what your competitors are doing
• How he grew his customer base when he started
• What an accelerator program did for his business
• How he actually got into the accelerator program
• Why dropping his prices took the business to a new level
• How he raised an angel round of funding worth $300,000
• Why the US has better hamburgers than Australia, and who is his favorite

Resources:

Tim thinks the success of his company is due to his involvement in an accelerator program. He highly recommends these 2 accelerators:

1. iAccelerate – based in Australia
2. Hackers and Founders

Connect with Tim:

Twitter: timhill22
Tim’s Website: https://socialstatus.io/