How to build a company and sell it with Yuri Moreno

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Yuri Moreno is from Sao Paulo, Brazil. He got a start early in life in the digital marketing world. He entered digital marketing at 19 and by the time he was 21, he was the head of one of the largest digital marketing firms in Brazil called UnderDOGS. Solving his customer challenges led him to start a back end digital marketing agency called Extraball. He and his co-founder at Extraball eventually sold both companies! So Yuri is here today to explain how he started a company to sell it.

Interesting things you can learn from today’s conversation:

• How Yuri got into digital marketing
• Why Yuri became fascinated with traffic and conversions
• The strategic decision Yuri made to limit his client base and why
• How he realized the marketing agency was leaving money on the table
• How he met his clients’ demand by offering a front end solution
• How they handled a cash flow problems
• Why being close the numbers as a founder would have helped him
• The length of time it took to be profitable
• How he bootstrapped the company
• The profit differences between his 2 companies
• Ways they dipped their toe into social media
• How Yuri knew it was time to sell
• How he planned an exit strategy
• The length of time and negotiations for the sale
• How he bundled his companies together to
• His advice for landing a sweet deal with an early stage start up

Connect with Yuri:

yuri [at] yurimoreno.com

Twitter @yurimoreno