Building Your Own Platform with Vikrant Mathur

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Vikrant Mathur is the CEO of iFood.tv.  Vikrant came to the US for grad school and was able to hustle his way into landing a job prior to graduating.  He worked a few different jobs, until he was able to get on at Microsoft.  Vikrant was a part of a group of freshly minted MBA’s at Microsoft, and he was able to learn the leadership skills he needed to jump into the start-up world.

Vikrant joined me today on Breaking The Borders to discuss all the aspects of starting iFood.tv.  Listen to this episode to learn:

• What it takes to build an online platform
• Ways to decide your niche for your online business
• How to drive traffic to your business
• Where to find a virtual team to run the day to day tasks
• The importance of being first in your category
• Ways to leverage free press stories to drive traffic to you
• How to take advantage of word of mouth advertising for your launch
• Why they didn’t consider YouTube a competitor
• How they scaled to make iFood.tv their full time jobs and the timing of it
• How to mitigate the risks of a start up
• Ways to pursue your dream without having to leave your job
• How investing in yourself can make the risk worthwhile
• Ways to start with no venture capital
• Why getting investment may not be the best thing for your start up

Mentions:

Seth Godin’s Podcast and Purple Cow

Blue Ocean Strategy

You can connect with Vibrant on LinkedIn http://linkedin.com/vikrantmathur

You can visit Vibrant’s website at http://iFood.tv